Wednesday, May 8, 2013

Product Discovery | Acure Day Cream

A month ago a new branch of Wholefoods opened near where I live, and at the same time I was in need of a new face cream. And as Wholefoods always carry natural beauty brands, I decided I will not leave the store without a face cream. Unfortunately, the branch was too small and they only have few brands. But a brand ,that I have never seen before anywhere, caught my eyes with its simple white and orange packaging design.

The brand is called Acure, and they have so many products on their website that I wish to find at the store. And I love how the packaging is all white, while each product has a different  design, which I found attractive.

At first I was not sure, as I am when buying a brand that I have never tried before. And I appreciate that Wholefoods have testers. So I tried it on my hand and I liked the consistency of it; not thick nor too light. It smells like orange, and even though I am used to face creams that have no smell to it, I did not mind this as long as it has no perfume. And luckily, this brand turns out to be really natural to the point that when you read the ingredients you feel like you can make it in your kitchen ( kidding!) .

It is Vegan, sulfate free, Cruelty free, Paraban free, Gluten free, PEG free, Petroleum free, pthalate free, silicone free,Synthetic fragrance free. Everything free ! ( water huh!)

It has a lot of fruit oils and extracts (Mandarin, blacberry, Acai, Pomegranate, olive, sunflower, aloeV , rosehips ...etc etc). Also I don't know if this is the only product that has it, but it has something called Gotu Kola Stem Cell which helps fight enviromental damage. I googled Gotu Kola and it turns out to be a plant called Centella Asiatica found in parts of Asia and Africa and have been used as a medicine and wound healer for thousands of years.
 This cream also has something called Chlorella Growth Factor, which supports collagen and fights signs of aging. 


 Actually when I read the ingredients, I did not care how well this will moisturize  as long as it is going to nourish my dull skin, and I can always use it as a supplement with another cream. But it turns out to be a great moisturizer, and even though I am not into citrusy scents especially on my face,  this one is subtle and fades away shortly. It is not greasy, it just soaks into the skin laving it soft without shine. I usually don't notice any difference, but I was surprised when the fine lines on my forehead are gone! yes gone ! and I wish this isn't temporarily..
I am going to repurchase this again, and I would love to try their night cream only if it does not smell like lavender ,which I can't stand..

I just wish the tube comes in a larger size than 50 ml...


Disclaimer : This post is NOT sponsored. Everything I wrote is my own opinion of a product that I purchased with my own money.


  1. I can see you are a new bee too :) Great reviews, I really like them and thanks for sharing this new product which I didn't know about and I will definitely try!

    Have a read at my blog and let me know your thoughts

    Ila x

    1. Glad that you liked my review. You have a lovely blog too : )

  2. I haven't been to a Whole Foods in a long time, and when I last went, I don't remember seeing this brand. Thanks for the intro!

    1. I go to Wholefoods from time to time, and I don't think I saw it before. The first time I saw it was at one of their new branches. I am not sure if all branches carry this brand.